Ravensburger gründet Ravensburger North America (RNA)

[SpieLama]

Die Ravensburger AG fasst ihre Aktivitäten in Nordamerika (USA und Kanada) unter Ravensburger North America (RNA) zusammen. RNA vereint Ravensburger, den Anfang 2013 gekauften US-Spieleverlag Wonder Forge und den schwedischen Holzspielzeughersteller Brio unter einem gemeinsamen Markendach. Mehr Informationen dazu in der folgenden Pressemitteilung.

Ravensburger Announces Ravensburger North America Division, To Include Three Major Toy Brands: Ravensburger, Wonder Forge and BRIO

New division spans toy categories to offer families across North America a rich variety of engaging experiences designed to promote playful development.

SEATTLE, Feb. 18, 2017 - Ravensburger AG, a leading producer of toys loved the world over and celebrated for its meticulous commitment to detail and unparalleled quality, has officially launched a new division of its global business; Ravensburger North America (RNA). For the first time, three major toy brands—Ravensburger, Wonder Forge, and BRIO—will reside together under the umbrella of the Ravensburger blue triangle. Spanning the U.S. and Canada, RNA brands will promote playful development through a rich and varied assortment of engaging products. The new division leverages the expertise of each individual brand to offer quality playthings for all ages, in multiple toy industry categories including puzzles, games, wooden toys, arts & crafts, and science kits.

"It's an exciting time for us as we bring three of the industry's most respected brands together under one roof," said Jacobe Chrisman, CEO of Ravensburger North America. "The merger provides a unique opportunity to leverage our combined strengths in order to grow across toy industry categories and offer our high quality play experiences to even more children and families throughout North America." [...]