What is SSP in software development?

[AlexParton]

What is SSP in software development?

[DonaldMelton]

Supply-side platforms connect publishers to multiple demand sources at the same time in a programmatic marketplace. SSPs provide the technology and resources enabling publishers to aggregate, consolidate, and manage their demand sources.

[beeemma40]

In 2025, SSPs are an integral part of the programmatic advertising ecosystem and an important tool to help facilitate the buying and selling of digital advertising, which is why I started looking and found an SSP development company. For example, Real-Time Bidding (RTB) is a way to buy ads programmatically. With RTB, advertisers can bid in an auction when an impression becomes available.

[jeffreestar]

SSPs facilitate real-time auctions where multiple buyers bid on the publisher's ad https://escaperoad.city inventory for each impression.