Balancing paid ads and organic traffic

[Olaseer]

I’m currently debating whether to invest more in paid advertising or to focus my time on organic traffic. Paid ads seem to deliver quicker results, but the moment I stop funding them, everything disappears. On the other hand, SEO takes time and patience. Has anyone found a good balance that actually works?

[Kilops33]

It usually comes down to mixing both strategies, but the ratio can vary depending on your goals.

[Logas1x]

You’re right — paid ads are like turning on a faucet: quick flow, but it stops once the budget does. Organic growth is slower, but it compounds over time. The smart play is to use ads for testing and quick wins while simultaneously investing in SEO for long-term sustainability. This article illustrates that perfectly: https://www.linkedin.com/feed/update/ur ... 7735155714. It shows how combining targeted ad campaigns with content-driven SEO can deliver steady results, since the ads inform which keywords and messaging resonate. From there, you can build organic content around proven concepts, making the overall strategy more efficient. Over time, this reduces dependence on constant ad spend and allows organic channels to support stable growth.

[Miranda234]

Paid ads = instant visibility, scalable, but purely “rented traffic.” The faucet turns off as soon as the spend stops.
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